Google Added URL Next to the Knowledge Graph Container – Recent Update

If you are having a knowledge graph page of your business or brand then you might have noticed a new option besides your brand name i.e. your sites web address and it’s now showing in Google search results.

However, the changes are showing on all knowledge graph boxes as the changes are rolling out depending upon the brand and the location however search results of some brands has been updated, you can refer to the below screenshots to have an idea, how the new update has made changes in knowledge graph box.

Figure 1.1

Figure 1.2

Above figure shows you how the knowledge graph of your brand will look once the update gets rolled out completely.

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When Quantity of Links Outweighs Quality of Links - What to DO?

A fight between spam mongers and quality maintainers is not a hidden fact. But the bitter truth is people in Internet marketing industry still not able to figure out this basic difference. Despite of various strict algorithms of Google, people who consider themselves as SEO gurus or experts are not able to understand its depth and impact over user experience.

Longtime back, directory submission, classified submission were done abruptly to gain backlinks but when the Penguin hit majority of websites in year 2012, directory submission was completely vanished and straightway given the name of bad links but people are still taking links from such websites. They are still running the crowd of those internet marketers who still didn’t develop the skill of analysis. Even after various Google penalty are introduced like Panda related to content and Penguin related to links there are still plenty of SEO agencies who still gives the lollipop of backlinks to the non-techy people and fill their pockets with money.

Even in this competitive arena, where raking your website on competitive keywords is really a big thing and then maintaining the same position is a tougher task. Still quantity outweighs quality and people are still running after links. 

I am into digital marketing field since years; I have seen SEO of 2009, 2010 where gaining hundreds of directory links can help you in gaining top positions. Now we are in 2015, where the concept of earning links is more popularize then just making it. Let me share a live example with you to prove my point:

In my inbox, I receive approximately 100+ emails from different SEO, web designing agencies. One fine day, I was having a conversation with a friend about how the flow of SEO is going. I asked him about his roles in work. He told me the worst truth of this industry, yes hard to accept but unavoidable. The only sentence he said that really made me astonished “Buddy, our managers are very good at manipulating clients, Indian clients don’t pay much so we create low directory, classifieds, bookmarking link for them because they are happy when they see quantity, our work is finished then. When the penguin updates hits the website we offer solution like link auditing & analysis to keep the clients stick with us for longer.”

I was very disheartened to know the cruel reality of this so booming digital marketing field. So it is advised to every business industry to have a basic introduction about the Google updates, its guidelines in regards to SEO as awareness is the only solution to save yourself and your business. Big business nowadays just hires SEO company just by seeing their past clients but they should also focus on to the facts how good and big clients the company is having currently.  I know it’s not easy to get yourself updated with the information you don’t have much idea about, so in this situation you should better recruit a Digital Marketing manager for your firm.

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How to Move Blogger Blog into a Custom Domain

We all have almost started our blogging career with a free blog, as being working on a free platform helps in learning new things, exploring new concepts, putting our unsure beliefs into live experiment for gaining a factual result, but then a time comes when the passion of blogging turns into a different shade and somehow it becomes our identity in the online world. A period comes when we no more want to continue our passion with a free blogging platform but desire to start it with a custom domain. 

The foremost thing that every BlogSpot blogger would think is how to move my blog into a custom domain without affecting my rankings, traffic and users experience. The same situation I have been facing months ago when I took the decision to have a custom domain. So, via this post I will share my real time experience, as how I move my free BlogSpot domain http://tech-freak-stuff.blogspot.com with my new custom domain i.e. http://www.mytechietalks.com .

Note: Well, this entire procedure is recommended for those who want to use their custom domain with blogger hosting. I am using my custom domain name with hosting provided by blogger, as it’s free of cost which is an advantage and allows me to show myself as an owner of a blog.

Below given are step by step guide to transfer BlogSpot blog with custom domain, I have added the corresponding image with each step to make the learning easier for you.

First of all, you must have a custom domain name registered from any domain registrar. I had my domain booked from Godaddy as I kind of liked the services they offer and their support department is also very active.

So, once you have your domain booked, follow the given below procedure: 

• Login into your blogger account and navigate toward Settings

• Now select the third party set up option given below the URL

• Enter the custom domain name properly

• After entering the domain name, click on the Save option

• At this point many of us, almost everyone has faced this give below error

Even I have faced the similar issue, and then I realized that I haven’t done any DNS setting into my hosting a/c.

So prior redirecting your domain, first of all do the following settings in your hosting a/c

• Login in your domain hosting a/c, click on Manage domain section, Select DNS Zone Option, then select Classic out of the given options

• Now you need to make changes into Cname Alias, so select www option to begin editing

• Now you need to replace @ with ghs.google.com

• Select quick add and enter information provided in blogger section & save it

• Now edit a host file section, click on quick add

• Copy all 4 ips provided by Google

• Add all 4 one by one & save file zone

Your changes have been submitted.

In general, these changes take upto 1 hour to reflect in the account but it can take a time period of 48 hours as well in some cases. These time frames are not constant in every case.

• Now, you need to go back to your blog section & try to save it again

• You will see a successful message and your new domain gets configured, now click on edit option

• Now select “301 Redirection” option

Note: It is very important to select option only that way you can tell Google to consider this as your new domain and pass all link juice, traffic and other benefit to this new domain.

This is the easiest procedure for moving BlogSpot blog into your own custom domain and within few hours you can see your blog running into your own domain.  

Do let us know if you face any trouble or issue while configuring your new domain in the BlogSpot. Leave comment or contact us at admin@mytechietalks.com

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Most Efficient Ways of Image Optimization to Increase Website Traffic Via Google Search

Images have become a useful source to drive large no. of traffic on a website. Now you can generate users from different geographical locations with the help of images you use on your website.

Image Optimization – An Essential Task

SEO optimization for images used on a web page is a required task to do nowadays. There are some really effective factors that put a great contribution towards importance of image optimization in SEO. But the most general question among internet marketer is how to optimize images on a website from SEO point of view.

So, here are the top factors which are considered while optimizing an image to increase user’s traffic:

Image File Name

You have to give an appropriate name to the image you are using on a webpage. The name of the image should be consisting of minimum 2 or 3 words depending on the kind of the image. Use dashes or hyphens to separate each word from another and avoid usage of underscore while naming your image.

Points to Remember

·        Tech-Freak-Stuff = Tech Freak Stuff

·        Tech_Freak_Stuff = TechFreakStuff

If you are using hyphens or dash to separate your image name then Google will consider the hyphen as breaker or separator but if you have used underscore to name the image then Google will take it as joiner. The similar example is shared in the above Para.

Alt Tag

Image Alt tag is a part of HTML tag of images. In simple language you can understand it as description of image. As search engine bots doesn’t read images so to make them understand what the image is about we use alt tags in images like this:

<img alt=”Working of Browsers” src=” http://tech-freak-stuff.blogspot.com/images/How-Browsers-work.gif” >

Google also considers and uses this alt tag description to make your image visible in Google image searches that’s why it is very important to use the alt tag in right way.

Some of the important aspects you should consider before making alt tag description of any of your webpage images:

Use description upto 150 characters only (Google doesn’t show more than 150 character description in its searches)

• Make sure you use your main keyword in the alt tag description and add the keyword in the starting
• Use relevant words to describe image which is also matching with the content on the page
• If you want your images to be indexed in Google image searches then do use alt tag in your images

List of Top 10 Free Image Submission Sites to Submit Website Images

If you want to drive a larger no. of traffic on your site via Google search, then apart from using alt tag and other SEO optimization for your images you can also submit the images of your site on the top most free image submission websites.

Below, I have mentioned some of the online image submission sites which are free and also allow you to share your images online and generate users to earn global recognition in online market and drive maximum number of user towards your site.

Some of the top Image Submission Sites of Year 2014

• Pinterest
• Flickr
• Picasa
• Photobucket
• Instagram
• Imgur
• Smugmug
• Shutterfly
• Photoshop
• Phanfare+

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Why Https:// Protocol Considered Much Secured as Compared to Http:// Protocol

It is often seen users getting confused over https and http protocols as they are not aware of the exact difference between them. Before discussing the grounds on which we prefer to use https over http in the online market, firstly we will understand the working of web browsers through the below given image.

At first, we will understand the concept of http and https.

What is HTTP and how it Works?

The full form of HTTP is Hypertext Transfer Protocol and it is used by web browsers to specify how content or web pages are formatted and carried to the end users. Whenever any user type any address or site URL in the web browser then whosoever browser you are using turns the client and the machine acts as web server. So, HTTP protocol comes in use whenever client sends a request to web server to obtain certain information. Once the web server receives the request from the client end then it reverts back with a web page so whenever users type a web address in the browser and hits enter they get a web page in return.

What is HTTPS and how it Works?

HTTPs stands for Hypertext Transfer Protocol Secure, it is basically an amalgamation of 2 entirely distinct protocols. First one is HTTP and second is SSL (Secure Sockets Layer) protocol, the request sent through this protocol is very secured and connection between client and web server is made in encrypted way so that nobody could actually understand the kind of information shared among the two. This HTTPS protocol is used where high level of security is required or which includes the personal information of the users. Such sectors which need this kind of protocol are banking websites, online shopping portals. Payment gateways as well as browser email clients.

Difference between HTTP & HTTPS and Why HTTPS used Over HTTP Protocol?

Now we will discuss the core different between http:// and https:// protocols and the most prominent query of the users that why Https is used over Http protocol?

Usually the website opened via HTTP protocol is considered less secured because it is navigated through regular language. So there are higher probabilities that when you are taking towards the website or page you have requested, someone hacks your machine in between and get the information entered by you in your web browser. If anything like this happens then the hackers can misuse your personal details and you can end up stuck in a mess.

But if you are using https protocols then the connection made between web servers and clients are in encrypted mode and in between no one can understand the information shared between the two.

So to run your website on https protocol you need to obtain a SSL certificate that contains public key (required while establishing connection with web server) that makes HTTPS websites run on transport layer. Once you get the certification then next time while navigating to a website having HTTPS protocol, the browser connects with web server first asks for SSL certificate which has public key and other required data and then they contact to CS (Certificate Authorities) to confirm whether the certificate is valid or not and once they get a green flag from the CAs then they take the clients to the requested web address.

This is how the overall working takes place when you are using HTTPs and these are the main reasons why HTTPs is generally considered as safer in comparison to HTTP protocol and mostly online shopping sites and internet banking sites uses HTTPs protocol.  

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List of Top 8 Best Online Shopping Sites in India

In this segment, we will elaborate the different online shopping portals available in India. These are top rated websites that are used by large section of users, so you can opt any of the platforms suiting your requirement.

Flipkart

Flipkart is one of top websites for shopping online. It majorly offers all kinds of products or services and is presently active in 10 different cities. You can buy anything online like mobile phones, Digital Cameras, Clothes, Electronics and Cosmetics etc. Recently Flipkart was in headlines firstly due to the annually subscription service for frequent buyers and the other add on service was scheduled delivery so that users can themselves schedule the time of delivery for their products. Currently this service is available in limited cities like Delhi, Mumbai, Kolkata as well as Bangalore. Free shipping as well as cash on delivery is also available for users.

EBay

EBay is an international shopping portal and facilitates people to shop from different countries. EBay currently deals in plenty of categories like electronic gadgets, mobile phones, cars, books, computer or laptops, clothes etc. They have separate websites as per cc TLD’s. Recently EBay has launched an online app for mobile users so that they can browse the products in their Smartphone’s and can order directly from their devices. This feature has encouraged many mobile users for shopping online via their mobile devices. Users can find discounted products at one place that enhances the experiences of users and consumes their time.

 Snapdeal

Snapdeal is a largest online shopping e-commerce website in India; we have often seen many lucrative ads of Snap deal in televisions, newspapers, advertisements etc. Snapdeal is one of those sites who have gained recognition in a very less time. It has come up with an in-house brand i.e. “Delhi Seven” for which they are offering free shipping services. So, if you are planning t buy mobile phones, women’s or men’s clothes, gadgets, digital cameras, cosmetics or watches etc in India then this is the perfect place for it. The products available with Snap deal are available in both mode whether its cash on delivery or EMI options.

Jabong

Jabong is a very popular and best website for buying products online. To gain attention of large no. of users Jabong has offered many attractive benefits like it gives point to each buyer every time they buy something, for first time sign-up users they offer free shopping voucher worth Rs 1500 and it also provides cash on delivery, 30 days money back guarantee as well as free shipping services. You can buy clothes, electronics, accessories, cosmetics, mobile phones etc. Jabong is presently operated in India only and users from different states can order online. Jabong is making headlines since its co-founder has appointed by China’s Xiaomi to head their operations in India.

Myntra

Myntra is a trendy website for online shopping in India. It offers various kinds of benefits to the users like whenever they made a purchase of Rs 100 they earn 12 points and later they can claim for a prize. Now Myntra App is also available on android Smartphone’s so that users can make a direct purchase from their mobile phones. Other sophisticated features also available like cash on delivery, season sale, free shipping services as well as 30 days money back guarantee scheme. Myntra has been in limelights due to their newly added collection of “Scotch & Soda” which is a European brand. Now Myntra is acquired by “Flipkart” in a deal, nothing has been declared yet whether the website continues selling products with same brand name i.e. Myntra or something else.

Homeshop18

Homeshop18 works under network group 18 and has become a popular website for online shopping in India. We have often seen advertisements of Homeshop18 products in different channels. They have even announced distinct prizes and discounts for people which attract the large amount of users. They have wide range of product in categories like kitchenware’s, mobile phones, digital cameras, clothes etc.

Yebhi

Yebhi is an international online shopping portal offering a wide range of products for different class of users.  They have all classy and trendy products in their collection which grabs the eye ball of many people around the globe. More than 300 different brands are offered here and other lucrative benefits like easy EMI pay on delivery, free shipping as well as free return services. You can easily track your products after they get dispatched from the warehouse, so it’s kind of easiest mode to monitor your products.

Junglee

Junglee is also a shopping portal offers different categories of products.  You can shop for clothes, mobile phones, woman or men shoes or can avail distinct kind of discounts offered by the website. They have a specific category of “Popular Theme” from here you can select specialized collections depending upon the occasion.

So, above listed are most popular and user-satisfied online shopping websites in India that are best suited for all kinds of users. You can also check the list of measures that should be taken while shopping online from anywhere.

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Top 5 Best Android Based Smartphone’s in India 2014

Here, a complete list of top 5 Smartphone available in India is showcased. These mobile phones are highly selling and budgeted android phones.

HTC One m8

HTC One m8 has become one of the most selling and demanding Smartphone of the year 2014 soon after its launch. The features added in this cell phone are mind-boggling. It has super LCD captivated 5.0 inch screen with Corning Gorilla Glass 3 shield that protects your screen completely.

It supports Micro SD card of 128 GB and comes with 16GB/32GB internal memory with 2GB Ram. It has primary camera of dual 4 MP and secondary camera of 5 MP and the picture quality it provides is superb. It is loaded with latest Android version 4.4.2 (Kitkat).

Its processor is Quad-core 2.3 GHz and GPU is Adreno 330 which makes the overall experience of the users satisfactory. Most of the users have given positive feedback about HTC One m8 so it’s kept on No.1 and regarded as most suitable mobile phone.

Samsung s5

Samsung is finally launched its most talked device i.e. Samsung Galaxy S5, this device said to be one of the competitive devices available in the online market. This Smartphone has fingerprint sensor, its completely dust-resistant and also first phone of Samsung which is water resistant (up to 1 meter and 30 minutes).

Samsung Galaxy S5 has Super-Amoled 5.1 inch touch screen. It also has Corning Gorilla Glass 3 in order to protect the screen. The internal memory comes with 16 GB or 32 GB and supports SD card of 128 GB.  Its primary camera is 16MP and the secondary camera offered with s5 is 2 MP. Its OS version is 4.4.2 (Kitkat).

Processor associated with Samsung Galaxy S5 is Quad-core 2.5 GHz Krait 400 and Adreno is 330. The device is very smooth in its functionality. As of now no major troubles has reported but few users are claimed their devices are getting hotter while using Wi-Fi, YouTube or watching online movies.

Xperia z2

Since the day Sony and Ericsson becomes individual entity, Sony has launched many brilliant devices under its Xperia Categories. Sony was the first runner of launching water resistant devices and is famous for its innovative yet attractive devices.  Its latest device Sony Xperia z2 has grabbed eye-balls of many users around the world.

Xperia z2 is a dustproof, shatterproof, scratch and water resistant device with the screen size of 5.2 inches; it supports multi touch Upto 10 fingers. The device is fully protected with Triluminos display- X-Reality Engine. Its primary camera is 20.7 mp whereas secondary camera is 2 mp.

It’s CPU and GPU is similar like the other devices i.e. Quad-core 2.3 GHz Krait 400 and Adreno 330. It is a good device for multiple usages as it has ample of space as its internal memory is 16 GB and Ram is 3 GB, it supports 128 GB card slot.

Samsung Note 3

Samsung Note 3, an upgraded model of previously launched Note series. It has Super-Amoled 5.7 inch captivating touch screen. Its internal memory is available in 16/32/64 GB storage with 3 GB RAM. They have used Corning Gorilla Glass 3 to protect the screen of this amazing device.

Micro SD card is supported Upto 64 GB and Samsung Galaxy Note 3 is available with 3 different storages 16 GB, 32 GB and 64 GB and Ram is 3 GB which is sufficient enough to make this device fast and smooth in its functioning and gives its users great experience.

Primary camera is 13 mp and secondary camera is 2 mp, it’s by default OS version is 4.3     which is jelly bean and it’s upgraded to 4.4 (Kitkat). Its processor is Quad-core 2.3 GHz Krait 400 with 300 Adreno.

LG Nexus 5

LG Nexus 5, it was the most awaited device among Nexus users, it has 4.95 inches wide screen which is protected with Corning Gorilla Glass 3. This device is available with 2 distinct storage capacities 16/32 GB and 2GB Ram but doesn’t support Micro SD card.

The primary camera of LG Nexus 5 is 8 mp and the secondary camera is 1.3 mp. The CPU configuration of this Smartphone is Quad-core 2.3 GHz Krait 400 with 330 Adreno which is almost similar to other top competitive devices.

It was the first Smartphone launched with Kitkat 4.4 series and it is up-gradable to upcoming v4.4.3 (Kitkat) version.

These are the top 5 mobile phones in Delhi, India or around the world. They have their own pros and cons but still these Smartphone are really high in demand and fulfill the requirement of users, out of which the biggest one is multiple use.

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