A fight between spam mongers and quality maintainers is not
a hidden fact. But the bitter truth is people in Internet marketing industry
still not able to figure out this basic difference. Despite of various strict
algorithms of Google, people who consider themselves as SEO gurus or experts
are not able to understand its depth and impact over user experience.
Longtime back, directory submission, classified submission
were done abruptly to gain backlinks but when the Penguin hit majority of
websites in year 2012, directory submission was completely vanished and
straightway given the name of bad links but people are still taking links from
such websites. They are still running the crowd of those internet marketers who
still didn’t develop the skill of analysis. Even after various Google penalty are introduced like Panda related to content and Penguin related to links there
are still plenty of SEO agencies who still gives the lollipop of backlinks to
the non-techy people and fill their pockets with money.
Even in this competitive arena, where raking your website on
competitive keywords is really a big thing and then maintaining the same
position is a tougher task. Still quantity outweighs quality and people are
still running after links.
I am into digital marketing field since years; I have seen
SEO of 2009, 2010 where gaining hundreds of directory links can help you in
gaining top positions. Now we are in 2015, where the concept of earning links is more popularize then just making it. Let
me share a live example with you to prove my point:
In my inbox, I receive approximately 100+ emails from
different SEO, web designing agencies. One fine day, I was having a
conversation with a friend about how the flow of SEO is going. I asked him
about his roles in work. He told me the worst truth of this industry, yes hard
to accept but unavoidable. The only sentence he said that really made me
astonished “Buddy, our managers are very good at manipulating clients, Indian
clients don’t pay much so we create low directory, classifieds, bookmarking
link for them because they are happy when they see quantity, our work is
finished then. When the penguin updates hits the website we offer solution like
link auditing & analysis to keep the clients stick with us for longer.”
I was very disheartened to know the cruel reality of this so
booming digital marketing field. So it is advised to every business industry to
have a basic introduction about the Google updates, its guidelines in regards
to SEO as awareness is the only solution to save yourself and your business.
Big business nowadays just hires SEO company just by seeing their past clients
but they should also focus on to the facts how good and big clients the company
is having currently. I know it’s not
easy to get yourself updated with the information you don’t have much idea
about, so in this situation you should better recruit a Digital Marketing
manager for your firm.
