Most Efficient Ways of Image Optimization to Increase Website Traffic Via Google Search

Images have become a useful source to drive large no. of traffic on a website. Now you can generate users from different geographical locations with the help of images you use on your website.

Image Optimization – An Essential Task

SEO optimization for images used on a web page is a required task to do nowadays. There are some really effective factors that put a great contribution towards importance of image optimization in SEO. But the most general question among internet marketer is how to optimize images on a website from SEO point of view.

So, here are the top factors which are considered while optimizing an image to increase user’s traffic:

Image File Name

You have to give an appropriate name to the image you are using on a webpage. The name of the image should be consisting of minimum 2 or 3 words depending on the kind of the image. Use dashes or hyphens to separate each word from another and avoid usage of underscore while naming your image.

Points to Remember

·        Tech-Freak-Stuff = Tech Freak Stuff

·        Tech_Freak_Stuff = TechFreakStuff

If you are using hyphens or dash to separate your image name then Google will consider the hyphen as breaker or separator but if you have used underscore to name the image then Google will take it as joiner. The similar example is shared in the above Para.

Alt Tag

Image Alt tag is a part of HTML tag of images. In simple language you can understand it as description of image. As search engine bots doesn’t read images so to make them understand what the image is about we use alt tags in images like this:

<img alt=”Working of Browsers” src=” http://tech-freak-stuff.blogspot.com/images/How-Browsers-work.gif” >

Google also considers and uses this alt tag description to make your image visible in Google image searches that’s why it is very important to use the alt tag in right way.

Some of the important aspects you should consider before making alt tag description of any of your webpage images:

Use description upto 150 characters only (Google doesn’t show more than 150 character description in its searches)

• Make sure you use your main keyword in the alt tag description and add the keyword in the starting
• Use relevant words to describe image which is also matching with the content on the page
• If you want your images to be indexed in Google image searches then do use alt tag in your images

List of Top 10 Free Image Submission Sites to Submit Website Images

If you want to drive a larger no. of traffic on your site via Google search, then apart from using alt tag and other SEO optimization for your images you can also submit the images of your site on the top most free image submission websites.

Below, I have mentioned some of the online image submission sites which are free and also allow you to share your images online and generate users to earn global recognition in online market and drive maximum number of user towards your site.

Some of the top Image Submission Sites of Year 2014

• Pinterest
• Flickr
• Picasa
• Photobucket
• Instagram
• Imgur
• Smugmug
• Shutterfly
• Photoshop
• Phanfare+